Technical Assistance Workshops


Scroll down to see all available workshops. These programs are FREE for Hunterdon County nonprofit arts and history organizations. Light refreshments will be served! 



Volunteer Engagement  

May 23, 2023 at 10:30 a.m. at the Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

At this workshop on Volunteer Engagement, participants will:

  • Apply a volunteer-centered framework to volunteer engagement and its role in civic life today. Identify elements, motivators and barriers to volunteer engagement.
  • Learn how to conduct a Volunteer Engagement Assessment. Consider the risk. Identify resources and support needed to effectively engage volunteers.
  • Examine trends in volunteerism that inform opportunities and outreach. Develop position descriptions with a volunteer experience lens. Explore targeted recruitment concepts and consider potential audiences. Develop outreach strategies.
  • Create systems and define techniques to screen, place, orient and train volunteers. Learn the importance of and the difference between orienting and training for both staff and volunteers.
  • Articulate the benefits of supporting and supervising volunteers. Provide tools, resources, and strategies to ensure volunteers feel supported, effective, and appreciated.
  • Learn strategies for figuring out what is and isn’t working. Build a foundation for evaluating volunteer engagement, including program and stakeholder evaluation. Explore effective use of satisfaction surveys to improve outcomes for volunteers, staff and the organization.



Presented by Michele Francesconi. Michele joined Jersey Cares in 2019, as the Vice President of Programs, managing a team that oversees 250 monthly service projects. Prior to 2019, she was the Executive Director of the Volunteer Center of South Jersey (VCSJ) where she streamlined the volunteer match process; today over 7,000 volunteers are registered and connected to nonprofits. She also developed and launched the VCSJ Nonprofit Institute, specializing in capacity building training through effective volunteer engagement, and launched Points of Light Service Enterprise certification training program. (The Volunteer Center is the only Points of Light certified HUB, in New Jersey.) Michele works with NJ State agencies that address disaster preparedness and response, volunteerism initiatives and the needs of the State’s vulnerable populations.

Next Practices for Nonprofit Boards

June 13, 2023 at 10:30 a.m. at the Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

Building a healthy, active, and effective board of directors can be a challenging task, especially for smaller groups. Next Practices for Nonprofit Boards takes a look at traditional board “best practices” and guides participants to new ideas that are more effective in today’s complex environment. Topics to be covered include strategies for locating and recruiting new board members, techniques for preparing them to be effective community ambassadors, and collaborative approaches to board governance that support the organization’s mission and success. 



Presented by Allison Trimarco, the owner of Creative Capacity (, which works with nonprofits to develop creative solutions to their management challenges. For more than 20 years, Creative Capacity has worked with cultural organizations all over the nation (but especially in its home state of New Jersey) on planning, board development, and fundraising projects. Allison has a particular interest in how small and mid-sized arts and cultural groups can make a positive impact on their communities. She earned her Master’s degree in Arts Management with highest distinction at Carnegie Mellon University, and her Bachelor’s degree in Theatre cum laude at Smith College.

Digital Marketing for the Arts and History

September 20, 2023 at 10:30 a.m. at the Hunterdon County Library, 314 NJ-12, Flemington, NJ 08822

Whether they pick up where they left off, present new work, or start from scratch, arts, and cultural organizations are again opening their doors. But how do you coax the audience out of their house and back into yours? How do you overcome their hesitation to gather together again for an afternoon or evening? The trick is to remind them of what they are missing, the thrill of a live performance, a unique experience, or the excitement of a new discovery. This one-hour workshop will take attendees through the elements of a content-based digital marketing campaign designed to appeal to the target audience of a particular organization. The workshop topics include:

  • How marketing arts and culture organizations are different from commercial marketing business
  • Clarifying the mission and creating a Brand that aligns with the mission
  • How to create a content strategy that supports the mission and appeals to the target audience
  • The elements of an effective website
  • Creating a Social Media Strategy
  • Using Social Media to support your website
  • Using Email to encourage ticket sales 



Presented by Michael Pilla, who has held creative leadership positions with and ModemMedia, overseeing the creation of websites and interactive advertising for Fortune 500 companies, including Clinique, Ford, IBM, GE, and UBS. He started Pilla Creative Marketing in 2003 to bring the power of online marketing to businesses and non-profit organizations. In 2022 he founded CLIX forTIX: Drama-Free Digital Marketing for the Arts to help arts and cultural organizations recover from the COVID lockdown. Michael holds a BFA from Pratt Institute and a Mini MBA in Social Media from the Rutgers Business School and is a Solution Provider for Constant Contact. He regularly conducts workshops on how businesses and organizations can get the most from Social Media and E-Mail Marketing. 


  • Hearing Loop Training, March 21, 2023
  • Hearing Loop Training, March 7, 2023